The modern dog lover wants a quality subscription service. What British brand (ships internationally), Purplebone does is add a lifestyle element recognizing there is a human at the end of the lead who might like a little treat as well. If you are looking for a gift as a non-dog owner, this one is a solid choice.
Each month the box contains two of Purplebones’ high quality treats, two toys, the lifestyle element surprise and 60 poop bags. Anything with poop bags is immediately a win, and even better, these bags are mint scented, stylish white bags with purplebone details to make all your dog accessories as fabulous outside, as as they are inside the home.
What I like about this is adding a fresh element of surprise for your dog and the treats are always devoured by my French Bulldog. The treats include pork jerky and a tripe bone twin pack. The treats are all-natural and Gluten Free- just like humans, you rest at ease that your canine kid is getting a high quality treat here, not watered down with chicken fat.
Each box has a theme. The box I received was nautical, perfect time both for summer and Shark Week, my personal favorite week of science documentaries (*yes, I know they have mixed in a lot of fictional tales as well.) The toys are bright, durable and can withstand tug-of-war. Boxes can be ordered according to your dog’s weight in small, medium and large. You can purchase a box you might like from their archive. That flexiblity is great since we are all drawn to different themes in our decor.
The lifestyle suprise was the debut issue of DOG magazine, an absolutely beautiful magazine of high fashion editorial mixed with dog roles in the world. A mix of essays and interviews, with the most stunning visuals, this magazine serves as inspiration for anyone who loves their dog. Well-priced at £24, the contents inside would cost close to double if purchased separately
If you are in London, you will be able to spot Purplebone dog grooming parlours and shops in Chelsea and Notting Hill. Owner, Jacob van Nieuwkoop’s well curated shops are a favorite among British celebs including The Beckhams, Lily Allen and Holly Valance to name a few.